About Us
Who We Are:

100% owned and operated by Newfoundlanders since our establishment in 1840, Dicks and Company Basics continues to specialize in the office products, business machines and printing trades. Our main distribution centre and head office, located in St. John's, is a 30,000 square foot facility with over 8,000 products in stock. We have four branch locations: St. John's, Carbonear, Grand Falls-Windsor, and Corner Brook, and currently have over 70 employees, 30 of which have 10+ years of service with us.

We are a member of Basics Office Products — Canada’s largest group of independent office products retailers, with representation coast to coast. Being locally owned, yet having national buying power, we offer an unlimited selection of products and staff that have expert knowledge.

Highlights of Our History:

• In 1840 a bookbinder by the name of Robert McIver retired from his trade and sold his equipment to his landlord, John Dicks; Mr. Dicks used it to set up one of his sons, Robert, as a bookbinder.
• Sometime after the Great Fire of 1846, Robert’s wife, Mary-Jane, expanded the business to include Stationery Supplies and opened up a shop on Water Street, St. John’s--quite remarkable, as a woman working outside of the home was virtually unheard of in this era.
• Robert Dicks died in 1882, but Mary-Jane carried on as the sole owner of Dicks and Company. She remained the only owner until joined by her son-in-law, John Leamon, in the late 1880’s/early 1890’s.
• Having expanded into the selling of books as well, in 1892 Dicks and Company’s well-known “Sign of the Book” first appeared.
• In  1913 a new Printing Division emerged.
• Going strong, by 1919 the business expanded yet again, now including Office Supplies. G. Douglas Rogers, future majority shareholder of the company, became a shareholder at this time as well.
• From 1928 onward Office Machines and Equipment were being sold, also.
• John Leamon died August 23, 1939, ending the Dicks family connection.
• G. Douglas Rogers acquired controlling interest in Dicks and Company in 1941.
• In 1955 Mr. Rogers retired and James Austin II, who had been with the company since 1943, acquired the majority of shares in the company.
• In 1975 James Austin II retired and handed the reins to James Austin III, who first joined the company in 1956.
• In 1979 we joined Basics, a national network of dealers--each one being 100% Canadian owned and operated. To learn more about Basics visit Basics.com.
• In 1993 we closed our bookstore. Goodbye to the “Sign of the Book.”
• Our fourth location opened in Corner Brook on March 21, 2016!

And now, here we are in 2024, celebrating 184 years! We’re still going strong and are proud to have remained locally owned and operated.
We Work Where You Work
St. John's

385 Empire Avenue
St. John's, NL A1E 1W6
Phone: (709) 579-5111
Fax: (709) 579-2305
Email: orders@dacnl.com

244 Water Street
Carbonear, NL A1Y 1B5
Phone: (709) 596-3599
Fax: (709) 596-2699
Grand Falls-Windsor

2 Pinsent Drive
Grand Falls-Windsor, NL A2A 2R6
Phone: (709) 489-5533
Fax: (709) 489-5030
Corner Brook

23 Forest Hill Road
Corner Brook, NL A2H 2S7
Phone: (709) 639-1813
Fax: (709) 639-1095
© 2024 Dicks and Company Limited, NL